“Contextual relevance is the key to any form of brand advertising. Star Player has content that requires hi-speed video streaming and Tata Photon Plus is a hi-speed wireless internet access device suited for such needs. We found synergy in doing a week long roadblock to reach consumers and create impact,” Namrata Balwani, COO, Media2win, the online advertising agency handling the Tata Photon Plus account, has said.
Trivikram Thakore, vice president, marketing communication, Tata Teleservices, has said, “The purpose of advertising essentially is to create awareness among those who represent your consumption audience. One can do this through a slow burn approach which still has some probability attached to it or a high impact approach where you take up all possible advertising space to ensure visibility for 100 per cent of your potential consumers. The roadblock on StarTV.in enables us to reach out to our consumption audience at the right place and time.” |
